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This course demonstrates how firms can use primary and secondary data to gain insights about the product market and its customers and competitors. This course introduces some of the models and methods used in the developing field of revenue management (RM). This entails successfully analyzing the high-level requirements for business analytics, prioritizing and outlining solutions, proposing business process improvements to generate the requisite data, and making the business case. Stayers and leavers: new SMU research looks closely at immigration in Nova Scotia. View SMU Master of IT in Business’ profile on LinkedIn, the world's largest professional community. Our students have the opportunity to learn real-life applications through an internship or capstone project. Singapore 188065, Email: masters@smu.edu.sgTel: +65 6828 0100Fax: +65 6828 0101CONTACT USBROCHURES, Why SMU mastersSMU ExperienceProgrammesCareer Service OverviewPartnering Employers, Financial AidAbout UsNews & EventsConnecting With AlumniEmployment Report, 6 Things to look for in a study destination for a Postgraduate Degree, 5 Tips for Acing Your Graduate Classes Online. In addition, this course devotes significant attention to interpreting and using models to make decisions, along with reviewing common complexities of data analysis such as endogeneity. Revenue Management (2 credits) Boot Camps – These are mandatory for ALL students! International students are required to attend both the MSBA Orientation as well as the International Orientation. Focuses on strategic issues and decisions germane to the management of consumer products and brands. Join us at the upcoming events. The objective of this course is to prepare you to serve as a functioning technical member of a Big Data team. Data-Driven Marketing (2 credits) An innovative learning culture influences the way the world does business. The objective of this course is to expose students to a variety of preference models used by brand managers and marketing analysts and to give students hands-on experience in using conjoint and choice modeling techniques. The course also gives an introduction to the unique set of criteria that managers need to understand in order to choose the right technique to apply to common business challenges involving large quantities of data. Specific dates will be sent in the summer. Particular attention is placed on count, choice and timing models, with heterogeneous latent variables. Studying in a premier university here is a huge asset for me when competing for jobs, building my network and pushing my career internationally. What are the most effective channels of distribution? Advanced Decision Models (2 credits) Applications will be drawn from a wide range of business settings, such as new product forecasting, modeling customer retention and lifetime value, and market segmentation. Includes product market structure, category management, product life cycle and product line strategy, brand equity, brand growth strategies, and financial valuation of brands. Such insights are obtained through appropriate analysis of data. This course is an introduction to practical analysis with emphasis on the use of programs and computer packages. At least four of your courses in the MSBA program are electives. Meet your career challenges head-on by mining the expertise of the nation's top business leaders. All data analysis and visualizations will be done in R. Forecasting and Predictive Analytics (2 credits) In this course, students will be taught a variety of models that are commonly used in marketing analysis. MBA Programs. The use of visual basic macros to implement user-friendly decision support systems for model implementation will be addressed. This course examines a variety of data mining methods such as machine learning/decision trees, neural networks, clustering, unstructured data analysis (a.k.a. Homework assignments and an implementation project in MySQL/R Shiny will reinforce both the design issues and the practical skills covered in the course. Courses that drive best business practice, and are current, connected and evidence based. At SMU Cox, we bring opportunities for hands-on experience to life outside the classroom setting, tapping our strong ties with business leaders in Dallas and beyond. Asia is the largest and most diversified continent in the world. We'll balance lecture and discussion with some in-class lab work which will give you a foundational understanding of these technologies. In the summer, students will complete the following: Classes typically begin mid-August but it is highly recommended that students arrive in Dallas the beginning of August. Explore our redesigned and reimagined Cox MBA curriculum, grounded in three foundational pillars: Leadership, Analytics, and Experiential Learning. Managing projects in a cost effective and timely manner is one of the most challenging tasks in any organization. Faculty members in the Finance group at the Lee Kong Chian School of Business received their doctorates from leading research universities and have published actively in prestigious finance journals. © Cox School of Business Southern Methodist University, PO Box 750333 Dallas, Texas 75275-0333 214-768-2000. Managing Your Career (1 credit) A $15 million gift from Gina L. and Tucker S. Bridwell (BBA ’73, MBA ’74) to SMU’s Cox School of Business will generate transformational economic research and cutting-edge business education for generations to come, through the creation of the new Bridwell Institute for Economic Freedom. Drawing from thought leadership in the ambits of data analytics, technological platforms and business strategies, the Master of IT in Business (MITB) programme delves into 3 specialisation tracks to choose from – Analytics, Financial Technology & Analytics, and Artificial Intelligence. Decision Models (2 credits) Be inspired to learn business fundamentals with an interactive and rigorous curriculum that captures the forefront of management research and proven approaches in management practice. SMU's Moody School of Graduate and Advanced Studies is proud to offer doctoral and master’s degrees in a wide variety of fields across four different colleges and schools: the Dedman College of Humanities and Sciences, the Lyle School of Engineering, the Meadows School of the Arts, and the Simmons School of Education and Human Development. Attention will be paid to how various types of models are formulated and solved using Simplex, GRG and Evolutionary solvers available in Excel. Its unique curriculum raises the level of analytical skills as well as negotiation, leadership and communication skills – assets much desired by employers. They have definitely made the lessons much more manageable and enjoyable. We will do so using insights from behavioral sciences (such as psychology, behavioral economics, consumer and organizational behavior). This course empowers MSBA students with the knowledge and tools to effectively manage their own careers. International Orientation - This is mandatory for International Students The professors in the programme were impeccable and a testament to the standing of the programme and SMU. With experiential learning, MSBA students will work companies to build queries and dashboards and communicate business insights using real data. Business Intelligence (2 credits) This project will allow students to apply the academic concepts, including the analysis of the business needs which have been discussed in the classroom. Tel: +65 6828 0882. This course examines these marketing decisions using a combination of lectures, cases and exercises. Constrained optimization techniques such as linear, integer and binary math programming models will address maximization or minimization of objectives when faced with limited resources or other constraining factors. Integrates lecture, discussion, and case analysis, with a focus on student case presentations. Managerial Decision Making (2 credits) This course applies fundamental concepts of probability to data analysis and forecasting. The MPA provides an education that is both inside and outside of the textbooks. Metrics and Analytics for Business Decisions (2 credits) This course focuses on core concepts in the adoption of Big Data technologies by modern enterprises. Its curriculum familiarises students with management fundamentals, communication management and its link to business strategy, as well as stakeholder engagement through traditional and new media. In a final group presentation to company leaders, you will draw customer insights from your analysis and propose strategic and tactical recommendations for profitable growth. International Orientation is one day scheduled in the beginning of August. Interview with SMU lecturer Ms. Patricia Lui. This course provides an introduction to a variety of common statistical techniques for predictive analytics and forecasting. By the end of the course, students will be able to complete a rigorous analysis from start to finish, consisting of initial problem identification, data analysis and model specification, and finally making an informed decision based on the results. There are 2 bootcamps that will be held in August that are required for all Students. These online master’s degrees can assist whether you’re looking to advance in your current career or make the switch to a dynamic field that’s teeming with opportunity and growth. Consumer Behavior (2 credits) This is a powerful way to test the academic concepts you've discussed in the classroom. I have learnt to appreciate the interconnectedness of markets, the nuances in policy making as well as gaining the ability to appraise the state of the economy in a way I was not capable of before the programme. If students perform well in the first semester, it is also possible to take 2 additional electives (a total of 6) during the program. This course takes place in every Module over the time frame of the program. Master of IT in Business (MITB) Up-to-Date Curriculum. The SMU Master of Science in Management (MiM) is a 18-month programme specially designed for individuals who would like to pursue a postgraduate management degree with a Global-Asian curriculum. Decision analysis techniques such as decision trees, payoff and opportunity cost tables and Bayesian revision will address modeling tools for decision making when faced with significant uncertainties. Finally, creating and solving decision models in other platforms, such as R and CPLEX will be covered. Applied Econometrics (2 credits) Students start with the theoretical foundations of database design (ERD, normalization) and then move on to hands-on knowledge of actually managing/administering a MySQL database, one of the most popular open-source databases in the world. is the best choice!" Ms. Patricia Lui is currently a full-time lecturer of marketing at the Lee Kong Chian School of Business in the Singapore Management University. These facts highlight the importance of retailer behavior and trade promotions in consumer marketing. Research for Marketing Decisions (2 credits) Understanding What Customers Value (2 credits) Master the world of economics and economic data. While coursework and academic studies are the major components of a student’s development, another component integral to the SMU postgraduate experience is the Professional Development Series. Singapore Management University Lee Kong Chian School of Business Graduate Programmes Office, Level 4 50 Stamford Road, Singapore 178899. Topics include marketing metrics; market dynamics analysis; and gaining insights from attitudinal, behavioral, and online data. You will learn how to analyse large amounts of data and uncover patterns and insights that will give your … 21 Jan 2021. This course develops both a conceptual and practical understanding of the modeling process. A solid understanding of the business is the foundation upon which successful analytics projects are built. MSc in Accounting (Data and Analytics) The MSA is the first specialised Master’s degree in accounting data and analytics in Asia which aims to develop your expertise in applying data technology into your domain knowledge to solve business problems, especially in the finance and accounting sectors. We will emphasize on hands-on applications using a statistical package JMP, rather than technical foundations and derivations. Rigorous programs within a truly customized academic experience. As we develop various RM models, I will expose some new modeling techniques (e.g., dynamic programming, heuristic approximation) and some that you may have seen before (linear programming, nonlinear optimization). Students will learn the concepts of data blending and data extraction using Alteryx and the development of charts, graphs, geospatial analytics and dashboards using Tableau. After taking this course, students will be able to setup and access MySQL database with SQL, R and Python; create conceptual (Entity Relationship Diagram - ERD) and logical database design; and create interactive Shiny applications that connect with database. Students learn through in-class labs and weekly programming assignments. Students will build upon their knowledge of regression and extend to more advanced methods such as logistic regression and generalized linear models. We use tools such as Google Analytics, R, Python, Tensor Flow and NodeXL to analyze such data and gain insights into design, pricing, marketing and delivery of products in the new economy. 81 Victoria Street The purpose of this course is to help you become a better decision maker. Decision making under uncertainty will be addressed using static stochastic optimization, two-stage optimization with recourse, dynamic programming and game theory. This is a required semester-long course for all full-time students to understand the complexities of a complete analytics project and the major components of the system development life cycle (SDLC). This places an increasing demand on business leaders to lead with the relevant know-how. Prerequisite: ITOM 6252 Decision Models. Big Data Platforms (2 credits) This course focuses on the development of foundational Big Data technical skills leveraging Spark and Python. SMU Online now offers online master’s degrees in a wide variety of subjects including Data Science, Cybersecurity, Business Administration, Network Engineering and Computer Science with AI Specialization. In this class, you will learn about the Business Intelligence technologies that you can expect to employ as a Business Analyst, especially deep SQL skills. Models will be created and solved using tools available for Excel. The SMU Master of Science in Communication Management (MCM) is Southeast Asia’s first and only master’s degree in communication management. Many international companies worldwide need people with experience in the Asian market, who are in tune with Asian cultures. Topics include Data Warehouse, ETL, Advanced SQL, and etc. The SMU Master of Science in Applied Finance (MAF) provides a strong foundation in the principles, practices and operations of international and domestic financial markets focusing on applying updated and relevant knowledge in real-world situations. And with Dallas's global business center on your doorstep, you'll find many exciting options for completing your practicum. Marketing research is the formal process of gathering information needed by managers to make decisions – decisions about marketing opportunities and problems, decisions to determine and evaluate the marketing mix, and decisions based on monitoring market performance. How do marketing actions affect brand awareness or sales revenue? Only domestic students are eligible for this program. Students are required to either 1) engage in a part time (no more than 20 hours per week) internship with a company in a role in the analytics field during the Spring semester or 2) engage in a semester-long project with local companies in the analytics field. Our curriculum puts technology in the context of business and balances it with leadership, management and communication skills. With the strong growth in Asian countries like Singapore, there are opportunities for study, business, and investment. Gain the knowledge, skills & expertise needed to thrive in an increasingly complex business environment. The following is a list of possible electives in the program. It holds the eighth spot, among Asian universities ranked. Topics include structured programming with R and Python. Moreover, the average consumer product company spends as much on trade promotions (such as promoting its products to retailers) as it does on media advertising and consumer promotions combined. Through the interactions with classmates from a myriad of backgrounds and nationalities, learning became more than just about books and notes. Please view the list below to see our full list of available programs, including contact information for your program's specific admissions office. Students will also learn how strategic decisions can be aided by data-driven, analytical models. Whether you study full or part-time, your classes are led by professors with real-world business expertise and a scholarly passion for analytics. 2.30pm: My SMU Masters Experience - Alumni Panel Sharing + Q&A Moderated by Ivan Low, Head, Marketing & Outreach. Singapore, 28 September 2020 (Monday) – Singapore Management University’s (SMU) Lee Kong Chian School of Business (LKCSB) has been ranked 76th place in the Financial Times’ (FT) 2020 global ranking of Masters in Management (MiM) programmes, moving up 16 notches from its previous 92nd position in the 2019 rankings. The course is taught using class lectures, cases, and Excel programs and spreadsheets. SUTD-SMU Dual Degree Programme in Technology and Management (SUTD-SMU DDP) Highlight: The MSBA Hands-On Intern/Capstone Project, Introduction to Analysis with Bryan Smith, Excel / VBA Bootcamp with Stewart Rogers. Additional modeling techniques topic such as Analytical Hierarchy Process and Dynamic programming will be covered. In addition to the required courses, students will take 4 electives during the program. At the same time, it equips me with the knowledge and confidence to explore new opportunities in my professional career. Having spent the first part of my career in healthcare, I had hoped to be able to bridge the two worlds in a bid to better understand the economic nuances of the healthcare market in Singapore. What I like is the wide variety of networking opportunities open to SMU students across all postgraduate programmes. I particularly appreciated the focus on classroom interaction, the perspectives of classmates with different backgrounds, and the quality of the experienced faculty, including leading practitioners. Such insights form the basis of making sound marketing decisions related to product, price, place and promotions. It includes an in-depth examination of the consumer decision-making processes and the factors that influence those processes. Choose a specialty in Business Process Analytics or Customer Analytics. SMU has 1 job listed on their profile. SMU is internationally recognised as one of the world’s leading, specialist universities. The goal is to understand the role that analytics and analytical models can play in improving an organization’s operational processes. This course is the study of why people buy what they buy. Managerial Statistics (2 credits) At Cox, you can customize your degree to suit your goals. In this course, you will gain a solid foundation in designing and executing effective marketing research through lectures, interactive discussions and a hands-on marketing research project with a sponsoring corporation. SMU Business Analytics Ranking: 23. Business analytics is an exploding field with more opportunity than ever for those who educate themselves in it. Understanding and documenting the business processes and decisions that business analytics are expected to support is central to developing solutions that improve organizational performance. This unique program draws nationally renowned faculty from two departments —Information Technology and Operations Management, and Marketing — reflecting the hybrid nature of the discipline. Operations Analytics (2 credits) Singapore Management University (SMU) offers Masters programmes and postgraduate courses at a globally-recognised university. In this course, students will study analytical models and techniques that can be used to improve operational and firm performance. Through the project, you will design the research, collect customer data, and analyze the data using statistical methods relevant to your research problem. Doctoral Programs at Southern Methodist University " The world needs legal professionals who master business. It provided an excellent education on the practice of law and was perfect preparation for life first as a Justices' Law Clerk and now as a lawyer in private practice. Its economic, political and cultural importance is growing at an unprecedented rate and Singapore is a great place to be. The vast majority of consumer expenditures, which represent more than $5 trillion dollars and 68 percent of the United States gross domestic product, are made through retailers. Programming for Analytics (2 credits) Optimization models will be used to tackle problems in inventory management, revenue management, supply chain management, forecasting and new product development. All Rights Reserved, 5 reasons why smu masters IS right for you. The SMU PhD in Business (General Management) is a pre-eminent executive doctorate programme for Asia’s leaders, senior management and managers seeking to compete for the future. We will also critically study these techniques, examining both their usefulness and limitations. In this course, students will be taught how to effectively communicate the results of the business analytics that they perform, in both written and oral presentations. This course provides relevant project management skills by examining project decisions at three levels; (i) structuring and managing the task and leading the project team in an individual project, (ii) aggregate linkages across a portfolio of projects and management of programs, (iii) project contracting, partnering and open innovation. Asia is the ideal location for my post-graduate studies, as I was looking for a well-rounded cultural and intellectual experience. What are the effects of a competitor’s action? Applied statistics and experimental design are foundational pillars of the discipline. In the Spring semester, students can either work on an internship with a company from January until May in the analytics area or enroll in a semester-long Capstone project. With choices ranging from big data to retailing analytics, consumer behavior to database marketing, you’ll craft a track that ladders up to the career you want: business analytics, process optimization, decision modeling, data science, marketing strategy — wherever your knack for problem-solving takes you. The objective of this course is to make students familiar with the design and application of modern database applications. Through this course you will learn to model uncertain business outcome, so that you can more effectively manage such uncertainty. A widely international and multicultural student population delivers a diverse network of connections and experiences. Organizations invest the bulk of their human and financial resources in their operations functions. Instead of relying on mathematic models or academic theories, the class is organized in a “workshop” format with a combination of case studies, discussions, student presentations, and exercises illustrating and applying the main concepts. SMU has a variety of Ph.D programs within its several colleges, including Dedman College of Humanities and Science, Lyle School of Engineering, Perkins School of Theology, and more. The SMU MBA is designed to shape you into a versatile and dynamic leader that businesses need. The Master of IT in Business (MITB) is a professional education program designed to be industry relevant, rigorous, holistic and experiential. Join this panel sharing by our alumni and learn how the SMU Masters experience has impacted their careers and personal development. The curriculum also prepares students to pursue the Chartered Financial Analyst (CFA) designation. Pursuing an SMU Master’s degree gives me the opportunities for professional development as well as a competitive edge in the job market all around the globe. Determining what is valued is perhaps the most important issue facing marketing managers. Learn how to collect and analyse economic, social and financial data, while developing a comprehensive understanding of global economic issues for strategic decision making. Database Design for Business Applications (2 credits) At the same time, we will explore how to correct these mistakes and how to reach optimal solutions. It is held the first week in August for 2 days. International students will be able to take in internship using Curricular Practical Training (CPT) credits. Additional modeling techniques covered include multiple objective, nonlinear and non-smooth constrained optimization. To make sound business decisions, managers need insights about their customers, their own company, and that of their competitors. Advanced Product Brand Management (2 credits) Engaging, interactive, seminar-style pedagogy, delivered by thought leaders and industry trailblazers. Students will learn how to target customers using logistic regression, segment customers with cluster analysis, and develop perceptual maps using factor analysis. Master of Business Administration (MBA) The SMU MBA focuses on training Asia’s next generation of business leaders who can think, decide and act in a complex environment. All data analysis and visualizations will be done in R. Applied Probability Models (2 credits) Sessions has helped me break out of my comfort zone and learn to model uncertain business,! To help you achieve your professional goals as negotiation, leadership and skills... Master the world for its world-class research and distinguished teaching emphasis is laced quantitative... Mba and Specialized Master’s degrees to help you prepare for this rigorous curriculum grounded... 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On your doorstep, you can more effectively manage their own careers price, place and.. The study of why people buy what they buy the Lee Kong Chian School of law Juris programme! » Programmes » postgraduate Programmes » postgraduate Programmes an internship, you will the. In 2012 at the University of Western Australia School in the MSBA program are electives attention will be using! Of Science in communication management be applied to business decisions scheduled in program! Of their human and financial resources in their company 1 credit ) this course learning, students... Smu LL.M curriculum is designed for students of both commerce and non-commerce backgrounds to learn how strategic decisions can aided... Qualitative techniques, smoothing and decomposition of time series, regressions, the Singapore management smu master's business Kong! Studies, experience, and other business decisions complete similar deliverables for credit... 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